Alex Hedley Creative Design

DOOMED BEAUTY ILLUSTRATIONS!

2010-01-16T10:11:00.000-08:00

DO SQUIRRELS DREAM WHEN IT'S COLD?...

2010-01-16T08:47:00.000-08:00

POP DOG, RUDOLPH and BIRDS

2009-04-15T08:39:00.000-07:00

Pop Dog, Rudolph and Birds - various vector illustrations produced for personal greetings cards. Created in Illustrator, original hand sketch for Rudolph also shown. ALL IMAGES AND GRAPHICS © 2009 ALEX HEDLEY

WATCH DESIGNS FOR MARKS & SPENCER

2009-04-15T08:22:00.000-07:00

Time-teacher watch designs for Marks & Spencer. I worked closely with the design and production studio at Endura Watches (part of the Swatch Group) - to produce these fun time pieces. ALL IMAGES © 2009 ALEX HEDLEY

MORE DOODLES...

2009-03-25T09:58:00.001-07:00

NEW IMAGES - THIS ROCKED!

2008-03-19T10:05:00.000-07:00

...Had a laugh coming up with these new images to illustrate posts for THIS ROCKED. My new creative review Blogsite. Images produced in a mixture of Photoshop and Illustrator. ALL IMAGES © 2009 ALEX HEDLEY

SWATCH MURAL - COVENT GARDEN

2007-12-05T08:32:00.000-08:00

Finished Mural. Swatch Flagship store, Covent Garden.

Half way into painting... only 5 more hours to go!...

Design outline in place on the store wall... just needs some colour!

The selected design...

3 additional hand painted design proposals.

Freelance project working with Swatch’s international marketing team to produce concepts and final hand painted mural for flagship store in Covent Garden. Due to time constraints I did the painting myself on the night before the opening! Stages of production and design concepts shown above. ALL IMAGES © 2009 ALEX HEDLEY

HELLO!!!

2007-11-21T06:42:00.000-08:00

More self promotional designs. All produced in illustrator.
IMAGES AND DESIGNS © 2009 ALEX HEDLEY

HORSE & BIRDY - VECTOR AND SKETCHES

2007-02-28T04:09:00.000-08:00

Birds and horses!... I wanted to create some very stylised images for a self promotional hand out. These vector illustrations have proved really popular and were great fun to produce. You can also see the preliminary sketches that started the creative ball rolling. ALL IMAGES AND GRAPHICS © 2009 ALEX HEDLEY

ACID FOLK

2007-02-27T09:56:00.000-08:00

Some more vector illustrations playing with retro colours and 'folk art' styling. Love the way that this clash of influences works so well.
ALL IMAGES © 2009 ALEX HEDLEY

GOTHIC GLITZ

2007-02-12T00:30:00.000-08:00

A special one-off design for a very spectacular festive greetings card! All images are vector and created in Illustrator - including the gems!
IMAGES AND GRAPHICS © 2009 ALEX HEDLEY

FIN!!!

2007-02-11T03:07:00.002-08:00

Fin!.... More 'retro-modern' for you! I just love this colour way! All created in Illustrator, worked over original sketches by hand.
ALL IMAGES AND DESIGNS © 2009 ALEX HEDLEY

HARRODS - WATCH DESIGNS

2007-02-11T03:07:00.001-08:00

HARRODS WATCH DESIGNS. Designed and produced with Endura Watches, (part of the Swatch group), for Harrods. We worked with Harrods on many projects and these designs proved very popular! ALL IMAGES AND GRAPHICS © 2009 ALEX HEDLEY

SWATCH - UK NEWSLETTER

2007-02-11T02:51:00.001-08:00

SWATCH PIONEER IDENTITY & ILLUSTRATION

2007-02-11T02:41:00.001-08:00

SWATCH - PIONEER IDENTITY & ILLUSTRATION. I designed this identity and membership card for the International Swatch Collectors Club in Switzerland. The logo was very popular and Swatch used it to brand many International collectors events and deliverable's. The hand painted image was for a collectors event in Belgium, it was produced as a limited edition print. ALL IMAGES AND GRAPHICS © 2009 ALEX HEDLEY

SWATCH PIONEER - T SHIRTS

2007-02-11T02:41:00.000-08:00

SWATCH T SHIRTS. Designed for the International Swatch Collectors Club in Switzerland. I had 50 of these silk screened to hand out to other members of the club! - made me allot of new friends! ALL IMAGES AND GRAPHICS © 2009 ALEX HEDLEY

SWATCH - POST CARDS

2007-02-11T02:30:00.000-08:00

SWATCH - POST CARDS. This selection of post cards was produced for various Swatch promotions. Mostly created on the Mac in Illustrator and Photoshop, some also created with free hand illustration and painting techniques.

DIGITAL IMAGES - FROM NATURE

2007-02-11T01:54:00.001-08:00

DIGITAL IMAGES. These digital images are the result of many a happy hour spent with my camera. Images captured mostly in Greenwich Park, on the Isle of Wight and some from Sunny Europe. ALL IMAGES © 2009 ALEX HEDLEY

DIGITAL IMAGES - LONDON

2007-02-11T01:54:00.000-08:00

DIGITAL IMAGES. All pictures captured on the South Bank in London on a rainy day early January. I loved these imaginative lights placed around the South Bank, made from old recycled bottles! The Cement mixers were outlined with thin neon tubes - Brilliant! ALL IMAGES © 2009 ALEX HEDLEY

CURRICULUM VITA

2007-02-06T14:38:00.001-08:00

PERSONAL DETAILS

Name Alex Ian Hedley
Date of birth 08/07/68
Qualifications 1 A level (Art grade A), 7 O level and CSE passes including English and maths. National Apprenticeship Scheme: design placement

CONTACT DETAILS

Mobile/work 077 7621 4766
Home phone 020 8293 0352
Fax 070 9288 4833
e-mail alex@helloandwelcome.com

View examples of Alex's creative illustration, doodles and freelance commissions here - www.alexhedley.blogspot.com

View examples of Alex's commercial projects and studio commissions here - www.alexhedleystudio.blogspot.com

...Join Alex as he takes a light hearted peek into the world of Art, Fashion, Design and all things Creative here - www.thisrocked.blogspot.com

MAC APPLICATIONS USED

• InDesign
• Illustrator
• Photoshop
• Acrobat

WORK HISTORY

March 2004 - present
Freelance senior designer and creative artworker in London
Clients include: Selling Ideas Ltd, Idealogy Ltd, Shaw Design Associates Ltd

1992 - March 2004
Senior designer and creative artworker
Selling Ideas Ltd, Southampton (and freelance projects)

1989 - 1992
Senior designer and creative artworker
Portland Graphics, Isle of Wight

1988 - 1989
Designer and artworker
Specs Studio / LTD Design, Southampton

1985 - 1988
Junior designer - National Apprenticeship Scheme
Vectis Advertising, Isle of Wight

EXPERIENCE

Highly motivated creative designer, artworker and illustrator with over 20 years studio and freelance experience.

Worked with clients from a wide spectrum of innovative, commercial and eclectic industries including fashion, corporate, lifestyle, the arts and ICT, and more recently from the funded sector.

An experienced illustrator who enjoys working with mixed-media and digital image manipulation resources.

Extensive experience of project management including liaising with clients and suppliers at every stage of the creative and production process, ensuring their needs are understood and fulfilled.

KNOWLEDGE

Complete understanding, and hands-on knowledge, of the Mac-based creative suite, a passion for beautifully crafted typography and a full understanding of today’s printing and finishing processes.

Delivered a wide range of creative design solutions tailored to clients’ requirements, including advertising, point of sale, exhibition graphics, packaging, branding and web based.

A passion for art and culture, allowing me to continually expand my knowledge and understanding of creative design and how to use this practically. Also a keen blogger, you can visit www.thisrocked.blogspot.com to find out more!

Extensive knowledge of trend tracking, retail fashion analysis and colour forecasting enabling delivery of tailored and fresh solutions.

SKILLS AND ABILITIES

A thirst for delivering the best for clients, through both creating great innovative design while understanding their ethos and objectives.

Ability to empathise with clients in order to provide them with a professional and informed approach that delivers effective and realistic proposals.

Comfortable taking the lead on projects, using my initiative and communication skills to find solutions, resolve problems and work with others to achieve objectives.

A team player, who enjoys working with, and learning from others and sharing my own knowledge and experience.

Time management and organisation skills have been developed while working in busy studio environments with high workloads and tight deadlines.

EXAMPLES OF DESIGN ACHIEVEMENTS

Designed and delivered campaign material for the National Aids Trust, working closely with their marketing team to produce sensitive but high impact material within limited resources.

Client liaison and creation of print based design solutions for The Storytellers, a change management specialist for leading high street brands. Designing literature and ‘story telling’ material to educate employees about new initiatives and help influence employee behaviour. Clients include Lloyds TSB, Pizza Express, Carphone Warehouse and Unilever.

Creation of literature based communication aides for IPM, a U.S charity working in the developing world to empower women with knowledge and resources about health care.

Working with Care UK and gaining an understanding of their client groups and developing innovative and practical solutions to their marketing needs.

Styling and creative branding for Fitness First, including marketing incentives and promotions. Working with them to understand their client base and helping them to secure new subscribers, and entice old members back into the Gym.

Design packaging for Supreme Petfoods and International Paints, gaining an understanding of their consumers and purchasing habits in order to launch new brands and products across Europe.

Freelance project working with Swatch’s international marketing team to produce concepts and final hand painted mural for flagship store in Covent Garden. Due to time constraints I did the painting myself on the night before the opening!

Design and production of exhibition stands for Dielektra and Laporte at European trade shows. This included liaison, project build management and on site direction to ensure the end result was to client’s specification and satisfaction.

Commissions for Endura Watches to design bespoke products for high profile clients including Harrods, Marks and Spencer and The Really Useful Company. Focus on understanding the target market for the watches and the production process involved in order to deliver practical and exciting designs within budget.

INTERESTS

Visit www.thisrocked.blogspot.com to view Alex's latest cultural and creative interests.

Referees available upon request.