Name Alex Ian Hedley
Date of birth 08/07/68
Qualifications 1 A level (Art grade A), 7 O level and CSE passes including English and maths. National Apprenticeship Scheme: design placement
CONTACT DETAILS
Mobile/work 077 7621 4766
Home phone 020 8293 0352
Fax 070 9288 4833
e-mail alex@helloandwelcome.com
View examples of Alex's creative illustration, doodles and freelance commissions here - www.alexhedley.blogspot.com
View examples of Alex's commercial projects and studio commissions here - www.alexhedleystudio.blogspot.com
...Join Alex as he takes a light hearted peek into the world of Art, Fashion, Design and all things Creative here - www.thisrocked.blogspot.com
MAC APPLICATIONS USED
• InDesign
• Illustrator
• Photoshop
• Acrobat
WORK HISTORY
March 2004 - present
Freelance senior designer and creative artworker in London
Clients include: Selling Ideas Ltd, Idealogy Ltd, Shaw Design Associates Ltd
1992 - March 2004
Senior designer and creative artworker
Selling Ideas Ltd, Southampton (and freelance projects)
1989 - 1992
Senior designer and creative artworker
Portland Graphics, Isle of Wight
1988 - 1989
Designer and artworker
Specs Studio / LTD Design, Southampton
1985 - 1988
Junior designer - National Apprenticeship Scheme
Vectis Advertising, Isle of Wight
EXPERIENCE
Highly motivated creative designer, artworker and illustrator with over 20 years studio and freelance experience.
Worked with clients from a wide spectrum of innovative, commercial and eclectic industries including fashion, corporate, lifestyle, the arts and ICT, and more recently from the funded sector.
An experienced illustrator who enjoys working with mixed-media and digital image manipulation resources.
Extensive experience of project management including liaising with clients and suppliers at every stage of the creative and production process, ensuring their needs are understood and fulfilled.
KNOWLEDGE
Complete understanding, and hands-on knowledge, of the Mac-based creative suite, a passion for beautifully crafted typography and a full understanding of today’s printing and finishing processes.
Delivered a wide range of creative design solutions tailored to clients’ requirements, including advertising, point of sale, exhibition graphics, packaging, branding and web based.
A passion for art and culture, allowing me to continually expand my knowledge and understanding of creative design and how to use this practically. Also a keen blogger, you can visit www.thisrocked.blogspot.com to find out more!
Extensive knowledge of trend tracking, retail fashion analysis and colour forecasting enabling delivery of tailored and fresh solutions.
SKILLS AND ABILITIES
A thirst for delivering the best for clients, through both creating great innovative design while understanding their ethos and objectives.
Ability to empathise with clients in order to provide them with a professional and informed approach that delivers effective and realistic proposals.
Comfortable taking the lead on projects, using my initiative and communication skills to find solutions, resolve problems and work with others to achieve objectives.
A team player, who enjoys working with, and learning from others and sharing my own knowledge and experience.
Time management and organisation skills have been developed while working in busy studio environments with high workloads and tight deadlines.
EXAMPLES OF DESIGN ACHIEVEMENTS
Designed and delivered campaign material for the National Aids Trust, working closely with their marketing team to produce sensitive but high impact material within limited resources.
Client liaison and creation of print based design solutions for The Storytellers, a change management specialist for leading high street brands. Designing literature and ‘story telling’ material to educate employees about new initiatives and help influence employee behaviour. Clients include Lloyds TSB, Pizza Express, Carphone Warehouse and Unilever.
Creation of literature based communication aides for IPM, a U.S charity working in the developing world to empower women with knowledge and resources about health care.
Working with Care UK and gaining an understanding of their client groups and developing innovative and practical solutions to their marketing needs.
Styling and creative branding for Fitness First, including marketing incentives and promotions. Working with them to understand their client base and helping them to secure new subscribers, and entice old members back into the Gym.
Design packaging for Supreme Petfoods and International Paints, gaining an understanding of their consumers and purchasing habits in order to launch new brands and products across Europe.
Freelance project working with Swatch’s international marketing team to produce concepts and final hand painted mural for flagship store in Covent Garden. Due to time constraints I did the painting myself on the night before the opening!
Design and production of exhibition stands for Dielektra and Laporte at European trade shows. This included liaison, project build management and on site direction to ensure the end result was to client’s specification and satisfaction.
Commissions for Endura Watches to design bespoke products for high profile clients including Harrods, Marks and Spencer and The Really Useful Company. Focus on understanding the target market for the watches and the production process involved in order to deliver practical and exciting designs within budget.
INTERESTS
Visit www.thisrocked.blogspot.com to view Alex's latest cultural and creative interests.
Referees available upon request.
